Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Lee Brice Chats About Working On New Album, Working with Other Artists, and Teenage Sons
Lee Brice chats with us before his show in Amarillo.
Get Ready New Construction is About to Mess Up Your Commute Between Amarillo and Canyon
I-27 is going under construction this Summer.
Grace Tyler Talks Texas, BBQ and Her New Single Texas Hold ‘Em
Country singer and songwriter Grace Tyler talks with us about life, music and Lee Brice.
Amarillo ISD Burns Bridge With Organization That Provides Books to Children
Issues arise between AISD and local non-profit
Saying Goodbye to A Family Pet is the Most Heartbreaking Thing
Saying goodbye to a fur baby is never easy.
Too Much Coffee in Amarillo? Never!: Hillside West is Getting a New Coffee Shop
Hillside Road keeps growing to the west!
Remember The Schwan’s Man? They Are No Longer in Canyon and Amarillo
Before Door Dash and and Instacart there was this food delivery.
Experience the Heartbeat of Ranch Life: The West Texas Ranch Rodeo Returns to Amarillo
The West Texas Ranch Rodeo returns to Amarillo, experience all the ranch rodeo action at the Amarillo National Center
Looking for a New Home or Fixer Upper? Here are the Cheapest Houses on the Amarillo Market
Looking for a starter home or property to flip, here's the cheapest homes in Amarillo!
Deadly Danger Lurking in Your Spice Rack! Popular Seasoning Could Kill Those with Certain Allergies
A popular seasoning is being recalled.
Love The Legend of Meredith Mike? Here’s a Great Place to Stay While You Try to Catch Him
A unique place to stay on your mission to find Meredith Mike!
Here’s the Buzz! It’s Spring So You Can Expect Bee Swarms in Amarillo and Canyon
It's spring and the bees swarm.