weekend

As expected, Avengers: Age of Ultron dominated the box office for the second weekend in a row, pulling in numbers that would be the envy of most summer blockbusters’ opening three days. And while the only new release of the week faltered, it was a surprisingly strong week overall, with many of the films in the top 10 faring well despite facing one of the biggest movies of the year.

There’s a bizarre narrative floating around the internet: Avengers: Age of Ultron is already a disappointment because it didn’t open higher than The Avengers in its first weekend. This seems to be ignoring the fact that The Avengers had the biggest opening of all time and Avengers: Age of Ultron now has the second biggest opening of all time, which is nothing to scoff at. Sure, the sequel may not match the numbers of the first movie in the end, but it’s already well on the way to becoming one of the biggest movies of the year. And of all time.

The early estimates for the opening weekend gross of Furious 7 are all over the place and we probably won’t have a definitive number until tomorrow, when the dust finally settles and everyone gets a chance to breathe. However, this one thing we know for sure: the seventh film in the Fast and Furious series didn’t just shatter in-franchise records, it shattered records for any April release.

In one of the strongest box office weekends of 2015 so far, both Home and Get Hard opened strong while Insurgent and Cinderella continued to perform well. This was the rare weekend that literally offered something for everyone, with R-rated comedies and animated family fare exceeding expectations.

With some of the year’s biggest movies only a month or two away, the box office seems to have entered a holding pattern. Some of the new releases are minor hits. Others crash and burn. Right now, Hollywood just seems to be crossing their fingers and hoping for the sweet, sweet summer movie season to come along and save them (or at least the April release of Furious 7). In other words, every new release underperformed this weekend.

In most years, January tends to be the most boring month of the year for the box office. This is where Hollywood typically sends the movies in which it has the least faith. This is the dumping ground, the place where movies go to die so the studios can concentrate on their Oscar campaigns. However, thanks to ‘American Sniper,’ this January has bucked every trend. It may technically be a 2014 release, but Clint Eastwood’s war film has made the first chunk of 2015 interesting, shattering expectations and threatening to become the highest grossing film of last year in only a few weeks.

A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.

After the jam-packed month of December, with its huge family-friendly blockbusters and awards season Oscar bait, we have arrived in the month of January. Formerly a dumping ground for mediocre films, the month has taken on a new identity in the past few years as a testing ground for unique genre films (think ‘Cloverfield’) and a solid place to release a horror movie, which seems to do quite well right around New Year’s for whatever reason. This year, we have ‘The Woman in Black 2: Angel of Death,’ which had a fairly solid opening. Not solid enough to topple the Christmas Week champions, but no one is complaining too much.

Sometimes, a film can effortlessly open at number one at the box office while still being a pretty huge disaster. This is the case with ‘Exodus: Gods and Kings,’ which rode a wave of terrible reviews and an even more terrible marketing campaign to a hugely disappointing start. With a lot of big movies opening the next two weeks, the new Biblical epic won’t even find time to grow some legs. Chances are strong that it is dead on arrival.

Honestly, we could have just copied and pasted last weekend’s box office report and gotten away with it. Outside of the shifting numbers, the order of the top 10 is almost identical to what it was a week ago. This is Hollywood in a holding pattern. The weekend after Thanksgiving is a wasteland. That’s probably why ‘The Pyramid’ was dumped this weekend. However, the lone newcomer in the top 10 didn’t just bomb, it bombed spectacularly.

Appropriately, the Thanksgiving holiday box office was all about the leftovers. While two high profile new releases struggled to open, films from the past few weeks continued to do solid business. In fact, this was one of the most varied weekends at the box office in quite some time, with YA adaptations, animated family movies, epic blockbusters, and small independent films all performing better than expected.

There‘s going to be a lot of blood and ink spilled across the internet on the subject of the opening weekend for ‘The Hunger Games: Mockingjay - Part 1.’ Yes, the third film in the series did open significantly lower than its predecessors. Yes, there are definitely people at Lionsgate wringing their hands and trying to figure out why the film opened below expectations. And yet, that opening weekend is still massive. It’s three day total is larger than most movies ever have a chance to make in their entire runs. So, let's have some perspective as we dive into this week’s top 10.