Amarillo: How To Beat The Heat With One Word: ‘Kuchofuku’-Air Conditioned Clothes [VIDEO]

Fashion from the future available today.  Forget the kerchief dunked in ice water and tied around your neck, this is what to wear on these 100 degree days.

How do you beat the heat where you work?  What's the coolest outfit you can get away with?  And, would you buy this jacket?