Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
This Texas City Was Named Among the Best Places to Live in the US
This Texas city was named one of the best places to live in the US.
Another Dr. Death? Dallas Doctor Convicted of Hurting Patients with Tainted IV Bags
Dallas doctor convicted for messing with patient IV bags.
Perryton High School Athletic Director Arrested After Improper Student Relationship
Perryton ISD Athletic Director was arrested
Here’s Why Amarillo Doesn’t Have A Long John Silver’s and May Never
The lingering question is will Amarillo ever have a Long John Silver's
It Doesn’t Get Anymore Country Than Merle Haggard Buying a Round of Shots for a Bunch of Texans
Merle Haggard is not only a legend in country music but shots!
These are the Businesses That Could Break The Curse of 5900 SW 45th in Amarillo
This poor building has seen it's share of businesses. Can something break the curse?
Get Ready Amarillo to Stuff Your Face with Some Delicious McDonald’s
Mark April 30th as your splurge day and head to McDonald's!
Amarillo, Texas At Risk of Losing These Major Restaurant Chains
These popular restaurants could close in Amarillo.
Have You Seen the Mysterious Soncy Pickle Looming in Amarillo?
You never know the weird things you will find in Amarillo, and this mysterious tangy treat has reappeared
Don’t Miss Your Chance to See Cody Johnson and Jon Pardi Live at Globe Life Field in Arlington
Don't miss Cody Johnson live in this iconic venue!
A New Look and Business is Coming to the Corner of Amarillo Blvd and Pierce
This new business is opening in an area of Amarillo that needs more caffeine.
From the Ranches of Wyoming to Musical Success in Nashville: Ian Munsick Performing Live in Amarillo, Texas
Ian Munsick will be performing Live in Amarillo.