Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
These are the Businesses That Could Break The Curse of 5900 SW 45th in Amarillo
This poor building has seen it's share of businesses. Can something break the curse?
Get Ready Amarillo to Stuff Your Face with Some Delicious McDonald’s
Mark April 30th as your splurge day and head to McDonald's!
Amarillo, Texas At Risk of Losing These Major Restaurant Chains
These popular restaurants could close in Amarillo.
Have You Seen the Mysterious Soncy Pickle Looming in Amarillo?
You never know the weird things you will find in Amarillo, and this mysterious tangy treat has reappeared
Don’t Miss Your Chance to See Cody Johnson and Jon Pardi Live at Globe Life Field in Arlington
Don't miss Cody Johnson live in this iconic venue!
A New Look and Business is Coming to the Corner of Amarillo Blvd and Pierce
This new business is opening in an area of Amarillo that needs more caffeine.
From the Ranches of Wyoming to Musical Success in Nashville: Ian Munsick Performing Live in Amarillo, Texas
Ian Munsick will be performing Live in Amarillo.
Watch Out They Are Coming For the Delta: These Products May Soon Be Illegal in Texas
It's possible that delta products could be banned in Texas.
Scammer Vincent Gambino Baker Rears His Ugly Head in Texas Once Again
Watch out for Vincent Gambino Baker.
Lee Brice Chats About Working On New Album, Working with Other Artists, and Teenage Sons
Lee Brice chats with us before his show in Amarillo.
Get Ready New Construction is About to Mess Up Your Commute Between Amarillo and Canyon
I-27 is going under construction this Summer.
Grace Tyler Talks Texas, BBQ and Her New Single Texas Hold ‘Em
Country singer and songwriter Grace Tyler talks with us about life, music and Lee Brice.