A new billboard for JCPenney is raising quite a fuhrer.

The department store, which has battled lagging sales and a squandering customer base, now has a new problem: the billboard above.

In one of the more bizarre advertising campaigns to come along in a some time, an ad for a new Michael Grave-designed tea kettle has several people noticing the item's similarity to Adolf Hitler.

Reddit, Getty Images

There may be no such thing as bad publicity, but going public with a piece of kitchenware that resembles of the most heinous world leader of all-time probably won't win you a lot of fans.

The billboard appears in Culver City, California and quickly went viral after it showed up on Reddit.

Let's just hope this doesn't start a trend or else a crock pot in the image of Mussolini at Sears could actually happen.