New Era Caps, a hat company that specializes in sports hats, put out a line of hats yesterday that were supposed to highlight the local markets of Major League Baseball teams.

Here's an overview.

https://twitter.com/ThreeTwoEephus/status/1397614245387382786

The problem with these hats is that they have generic clipart borderline emojis that barely reflect the markets they are attempting to reflect. The reaction on social media was equal parts savage and swift.

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Like how they look like something you'd get out of the custom machine at the Lids kiosk at the mall when you were 12.

https://twitter.com/ProfoundTower/status/1397318440294232064

Now, New Era, six pieces of flair is the minimum. Do you want to just do the minimum?

https://twitter.com/trey_rowland59/status/1397329929755299845

The callback to the Thom Brennaman on-air apology from last season is elite.

https://twitter.com/LukeShigeo/status/1397312488186814467

Cleveland's the home of Rock n' Roll. Let's toss an acoustic guitar on the hat!

https://twitter.com/ZackMeisel/status/1397268904599330823

The social media blowback was so bad, New Era pulled the hats.

https://twitter.com/RRaghuthaman/status/1397578619459932169

Like, the hats were live to buy via neweracaps.com, and then they took them off the website because they were bullied so bad.

https://twitter.com/KCTVDani/status/1397322294863831040

If you missed the hats before they were pulled and want to see the Texas Rangers and Houston Astros hats from every angle, I got screenshots.

Here they are in all their glory.

New Era Local Hats Get Yanked

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