Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Food Truck Heist at Texas Panhandle War Memorial Leaves Behind Trail of Damage
A food truck was stolen from the Texas Panhandle War Memorial.
Skiing in the Heart of Amarillo? Once Upon a Time, It Was Possible!
An unlikely sport was found in the heart of downtown Amarillo.
Want to Brew Beer at Home? Amarillo’s Got the Secrets to Get You Hoppin’!
Why buy it at the store when you can make it at home.
Hurricanes Push Gas Prices Up in Texas: What Drivers Need to Know
Look for increased gas prices in Texas this week.
Texas Houses Two Supermax Prisons, Including One of the Most Feared in the U.S.
Texas is home to two supermax prisons
Amarillo’s Former Cursed Building: Has McAlister’s Deli Put the Bad Luck to Rest?
Has this Amarillo location finally broken the curse of the building?
Moonlit Delights: Canyon Farmers Market Transforms Into Nighttime Moon Market
Canyon is bringing a twist on their farmers market.
DFW Tops U.S. Airports for Most Weather Delays—Is Your Flight at Risk?
If you're traveling to DFW you can always expect delays and cancelations.
New Restaurant Opening in Canyon, Right Next to the Iconic Tex Randall Statue
Canyon is getting a new restaurant.
Uncovering UFO Sightings in Amarillo: Are Aliens Visiting the Texas Panhandle?
UFOs have been spotted in the Texas Panhandle Skies
Twice the Fruity Fun: Amarillo’s Go-To Bowls Are Expanding to the Eastside!
A 2nd location for this great Amarillo business, making their product more accessible for all.
Can You Even Breathe in Lubbock? Study Ranks City Worst for Median Air Quality in the US
There may be a valid reason why you feel like you can't breathe right in Lubbock.