Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Popular Amarillo Restaurant Faces Uncertain Future—Is This the End?
The future is uncertain for this Amarillo restaurant.
Former Canyon Daycare Hits the Market: A Unique Opportunity Awaits!
A former daycare building in Canyon is now for sale, offering a prime opportunity for entrepreneurs or investors to reimagine the space.
Texas Drivers: You’ll Never Have to Do This Annoying Task Again Starting 2025!
Big changes are coming for Texas drivers in 2025.
Texas Lottery Tickets Shouldn’t Be on Your Kid’s Christmas Lists or in Their Stockings
Lottery tickets may seem like a fun stocking stuffer, but they're not a gift for kids.
Swing Into the Season: Give the Gift of Amarillo Golf This Christmas
The City of Amarillo is making the holidays brighter with a special golfing deal.
Santa Sightings: Where to Meet the Man in Red Around Amarillo This Holiday Season
Discover the best places to visit Santa and create cherished memories with your family.
Enter To Win an Amazing Set of Curtis Stone Grilling Products AND Score Rewards!
Enter To Win an Amazing Set of Curtis Stone Grilling Products
Rise and Shine: Canyon’s Breakfast Scene Just Got Better
Discover Canyon’s newest breakfast destination! Enjoy a fresh and tasty addition to the local dining scene.
Construction Chaos: Canyon Commutes Just Became a Bigger Nightmare
Traveling between Amarillo and Canyon just became more challenging
December’s Most Wanted in Texas: The ‘Grinch’ on the Run This Holiday Season
Texas' most wanted fugitive for December is on the run, earning the nickname 'The Grinch' this holiday season. Will authorities catch them before the year's end?
A Stylish Farewell: Unique Amarillo Shop to Close for Good
Another Amarillo store is closing their doors leaving patrons with one less place to find unique decor for their home.
New Amarillo Store Brings Fresh Local Meat and Vegetables to Your Table
Discover Amarillo's new store offering fresh, locally sourced meat and vegetables. Shop local and enjoy farm-to-table quality in every bite!